Advertising Agency AAC Becomes ‘TU.O ’
Advertising and creative agency AAC has rebranded as Two Point O, saying that the “name 2.0, widely used to differentiate an improved or enhanced version from its original concept, product or service, illustrates this fresh concept.”
A spokesperson said, “Advertising and creative agency, AAC, has rebranded as Two Point O [“Tü.Ō”; “2.0”; “2 point 0”]. A collective of global talent, this new, umbrella brand is a full-service agency that offers a legion of services, including strategic advisory, tactical planning, graphic design, video production, event management, web hosting, brand development, corporate and creative copywriting, ESG advisory and marketing campaigns.
L-R: Polina Branco [CEO], Nadia Hall [Director of Creative Strategy & Business Development], Tom Caulfield [Financial Controller], and Alison Murdoch-Smith [Account Executive]. Photo by Meredith Andrews.
“The decision to rebrand came with the approaching 60th anniversary of AAC, which started as an advertising company before evolving into one of the largest integrated marketing and technology agencies in Bermuda.
“The name 2.0, widely used to differentiate an improved or enhanced version from its original concept, product or service, illustrates this fresh concept, which relies on the growing team’s combined experience to connect the dots within the industry.
“Part of the Celeste Ventures group of companies, which includes PTIX, the events and ecommerce division, and Fireminds, a technology consulting firm, the group is a collision between art and technology.”
Polina Branco, CEO, says: “Sixty years is a remarkable milestone, and with that history, comes distinct expectations. Our aim is to exceed those and surprise our clients by honouring the best of the old, while bringing something new to the market. As a full-service agency, with access to a wide talent pool, customers can rely on us throughout the entire lifecycle and evolution of their business.”
“The pandemic has rapidly transformed the way people work now and into the future. By taking them through each step of their journey, from strategy to execution, we can ensure our customers’ ideas become reality. We want them to view us as an extension of their own team. Our goal is simple: to help you reach yours.”
Nadia Hall, Director of Creative Strategy and Business Development, says: “This transformation is driven by a shared quest to expand our product and service offering, focus on clients and earn their trust.
“We see ourselves as a partnership, a coterie of creative thinkers, offering a seamless service with collaboration at the core of everything we do. While the agency is not new, we are a startup at heart. Through market research we have been able to shift our strategic priorities to give our customers what they want while revealing what they need.”
To learn more, visit www.tuocollective.com.